She always has *POWER* in the SUN
She always has *POWER* in the SUN
Empowerment
through
Beauty
click play for a brief overview of the why.
The Challenge: Use your creative genius to reintroduce Sunsilk as a fresh, modern hair brand with style and substance, amplifying self-expression and delivering social cachet as she #GRWM, transforming it from a ‘shower-room staple from childhood’ to a ‘dressing-room essential that matches her vibe.
Mood Idea Board
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What
Barbara Buttrick, First, to participate in a nationally televised Boxing Match between two women.
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Inspired
Marlene Bauer won the 1954 New Orleans women's open golf tournament.
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The Idea
Diane Leather In Birmingham, England she became the first woman to run a sub-5-minute mile.
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1954 women's rise
Sunsilk started in 1954. At that time, the women’s movement exploded worldwide, including a monumental moment in the United Kingdom for equal rights and pay. On 9 March 1954, four MPs put aside party political differences to present an 80,000-signature petition to Parliament demanding equal pay.
She is the SUN; she is Power
THE IDEA
Film Idea
Sunsilk connects with the Global Women’s Leadership Organization through film, out- of- home, and social media highlighting the impact women made and continue to make in society.
Color scheme: clean, pastels, whites, strength, calming, creative, ages 25-32 women.
connecting with
Vital Voices, highlighting Global Young Women's Achievement
Autumn Peltier
Kelly Danielpour
Alondra Fraustro
OUt of Home and SOcial Media
WE WANT YOU TO SHOW US HOW YOU SNATCH IT AND SLAY IT ON AN AVERAGE DAY.
Let’s show what women’s work is about while looking good doing it.
