Idea 1
Challenge
Despite a strong affinity towards Delta amongst Black travelers, most younger consumers view Delta as a means of transportation from point A to B. Although Delta connects people to places, we want to showcase to our consumers that we are more than just an airline.
Key Message: Delta is a global connector that delivers premium experiences during culturally relevant moments and beyond, allowing us to authentically connect with customers while providing platforms to elevate the stories of diverse creatives.
Establish an identity for Delta outside of the travel category and highlight our commitment to connecting people to their potential in the face of adversity.
Your challenge is to: Identify experiences and ways in which Delta can meaningfully connect with Black Gen Z/Millennial travelers through cultural events that are rooted in their passion points (fashion, music, art, food, film, gaming, etc.)
Delta is the designated airline for the Black Film Festival. Providing flights to filming sets and shoots.
Fly By Movie
Take a minute to view current perspectives of black traveling, their experiences are unique, historically flying on any airline was a privilege that most believed they would not have the means to travel. Now 2024 more POC are traveling than 60 years ago. Unfortunately, their experiences may have not. Highlighting those encounters speaks to the younger generation of travelers we are listening.
Idea 2
The culture is bold
Delta Airlines,
understands.
CULTURE IS AUTHENTIC AND EXPRESSIVE JUST LIKE THE MUSIC AND FOOD
“Food is music to the body, music is food to the heart.”
―Gregory David Roberts
They came out of Atlanta
Idea 3
The Atlanta boom in food didn’t start in 2000’s, and started during the days of slavery, ending slavery and going into the Black reconstruction. During those times black people built small food stops, restaurants, and roadside dinners that served all people but normally the guests would be of African descent.
Several food brands have broken beyond the borders of GA and the South expanding further north and eventually gravitating across the country. Expansion is the next evolution of the black food market. individuals like Slutty Vegan, Hattie B’s, Peach Cobbler and several others continue to grow and become household names.
Atlanta Makes it Stand Out!!
It all begins when it’s eaten. Then it ignites the mind for musical creativity.
Food & Music, Music & Food
How does it work?
what does it look like?
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
The winning food will be showcased in Delta’s Lounges.
Remix, Bring it back, whatever it is make it Smack, like the beats in trunk of a 87’ dunk ?
Hip-hop, rap along with all the genres has taken over mainstream for the last 15 years. The boom was partially created from snap music to trap music, club music that was experienced when living or traveling to Atlanta, GA. Making the One Music Festival an important cultural experience generations will be talking about.
-
Individuals who are independent artists who want to grow their following and listeners.
-
The risk taker, the one person in the crowd being told they can do it. The person who's worked on music but never lets anyone listen to it. This is for the diamonds in the rough.
-
Do you have to be a hip-hop artist no. Can the person Sang, do they have original music, how about they have a platform but want to grow their audience? this is for you.
